UX & UI
As part of a collaboration with Box’s Growth marketing team, we had to ensure that conversions were increased while maintaining a consistent look and feel across the entire website. In order to arrive at this final design, over 10 versions were created and tested. The elements tested included background images, recommendation engines, different numbers of plans displayed, toggle switches for annual and monthly payments, and different pricing options. As a result of all the learnings that were gained from the A/B tests that were run and the optimal user experience that adheres to brand guidelines, the current iteration of the page was created.
